![]() The current University royalty rate is 15% of the wholesale cost of goods, for those items purchased for resale and 0% for those items purchased for internal use (subject to the “internal exceptions" below). The licensing sub-committee, with representatives from all CU campuses, will collectively determine the royalty rate for the use of the University's Marks. ![]() In developing the rate, consideration is given to the cost to the consumer, the impact on the vendor community, and the rates in place at institutions of similar size and stature. The royalty rate is set at a level that will adequately reflect the value added to the goods and services on which University Marks are displayed. If you have questions about UCCS's licensing program, please contact Jeff Foster, assistant director for brand and design, at 71 or Rate Read the CU Licensing Policy, and find out more at cu.edu/trademarks Questions CLC administers the license application process for all vendors on behalf of UCCS and assists with issues of legality and enforcement. The use of UCCS marks on any merchandise, whether for retail sale or simply as a giveaway promotional item, requires permission from UCCS and licensing from Collegiate Licensing Company (CLC). UCCS Marketing Communication, partnering with the University of Colorado Trademark Licensing Office, is responsible for ensuring the correct use and integrity of UCCS trademark assets, including marks and verbiage. Licensed vendors are expected to conduct business with honesty, integrity, trustworthiness, and respect for the intrinsic value of each human being. Beyond growing sales in 2021, HALO aims to complete a transition to a new ERP system that will provide enhanced data integration with suppliers and clients.The trademark licensing program regulates, promotes, and protects the use of the University's name and identifying marks, and the reputation they represent, both on and off campus, ensuring the quality and consistency of the university brand on university merchandise, while creating a cooperative and positive working relationship with the manufacturers, licensees and retailers who work with the University. PPE business, an eclectic client portfolio, the acquisition of former Top 40 distributor Axis Promotions in January 2020, and significant sales based on employee recognition and rewards all powered HALO’s 2020 performance. An apples-to-apples comparison under the new accounting practice shows that HALO’s 2020 industry sales rose 3.6%, from $739 million to $765.7 million. Had gift card revenue been included in the 2020 tally, HALO’s sales would have been $807 million. In 2020, HALO no longer included the gift card sales in its revenue recognition – an accounting practice that will be followed going forward. In 2019, HALO included revenue from gift cards, for which it serves as a clearing house, in its sales number. That sales decline is also a bit deceiving. After a decades-long gap – and even with a sales decline of 2.7% last year – HALO is once again the largest distributor in the promo industry. Since then, the distributor has embarked on an aggressive growth strategy (including multiple Top 40 acquisitions) that more than tripled its revenue. Just a few years ago, HALO was the fifth largest distributor with revenue above $200 million. Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
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